About

Cynthia M. Martínez is the Senior Director for Brand Marketing at the University of Maryland. She joined the Office of Marketing and Communications in 2016. From strategy to creative media placement, she works hard to protect the Maryland brand and position the university as one of the top research institutions in the country. Cynthia leads the development and execution of all university-wide promotional campaigns. She is responsible for Maryland Day, the university's annual grassroots event that welcomed 86,000 people to campus in 2019. Prior to Maryland, Cynthia led marketing efforts for 12 NBCUniversal Telemundo affiliates with ZGS Communications. She previously worked at Cox Media Group and GFR Media. She graduated from the University of Central Florida with a B.A. in radio and television and she earned her MBA from the University of Baltimore.