Provide direction, vision, coordination, and organize promotion for Maryland Day, the University of Maryland’s largest community outreach event. My responsibilities also include securing sponsorships, working with various vendors, including Baltimore and D.C. media outlets, and serving as the official event spokesperson. 

Highlights:

• Grew attendance 20.9% in 2018 to 86,000 year over year

• Received 2019 AMA Baltimore MX Award: Best Event Marketing Campaign for Maryland Day’s 20th Anniversary

• Produced a virtual edition in 2021

Led the University of Maryland’s efforts to encourage the campus community to get vaccinated to meet the university’s COVID-19 vaccine requirement. The campaign was part of UMD’s larger #4Maryland health and safety campaign. Tactics included gift card giveaways, social media, video, media outreach and on-campus vaccination clinics. 

Highlights:

• Presented on behalf of the University of Maryland on a webinar for The White House and U.S. Department of Education’s COVID-19 College Vaccine Challenge

• Engaged with students during summer break, a difficult time to reach this audience

Responsible for raising the profile of the University of Maryland’s annual Homecoming. The week-long celebration includes a carnival, an on the football field photo op, a comedy show, lectures, tailgates and the big game. Integrated campaign includes direct mail, email, print, paid digital and social advertising, and owned media. 

Highlights:

• In 2021, introduced Beyond the Field, a research lecture and newest Homecoming tradition

• Toolkit shared widely and incorporated into content calendars across campus

Collaborated with local stations on Te Da Más campaign to create brand equity and demonstrate the benefit of local signals over national DBS feeds. Local stations benefits include local news, weather, events and contests. Led media planning and buying, as well as crafting of marketing materials on behalf of ZGS/Telemundo stations and served as the liaison between the Telemundo Affiliate Relations team. 

 Highlights:

• KTDO El Paso was the #1 station in the market, regardless of language, in primetime and early fringe among adults 18-49.

• WTMO Orlando was the Spanish-language leader in the market sign-on to sign-off among adults 25-54. Telenoticias Orlando was the #1 Spanish-language newscast at 6pm and 11pm among major demos.

• WRMD Tampa was the #1 Spanish-language choice for primetime and news among key demos, adults 18-49 and 25-54. 

• WZDC Washington, DC led Spanish TV on Sunday nights, with successful hit La Voz Kids among all major demos.

*Nielsen's May 2015 Survey